The stereotyped image conjured up by most people when they hear the term "hacker" is that of a pallid, atrophied recluse cloistered in a dank bedroom, whose spotted complexion is revealed only by the unearthly glare of a Linux box used for port scanning with Perl. This mirage might be set off by other imagined features, such as dusty stacks of Dungeons and Dragons lore from the 1980s, empty Jolt Cola cans, and Japanese techno music streaming from the Net.
However, although computer skill is central to a hacker's profession, there are many additional facets that he must master. In fact, if all you can do is point and click, you are a script kiddie, not a hacker. A real hacker must also rely on physical and interpersonal skills such as social engineering and other "wet work" that involves human interaction. However, because most people have a false stereotype of hackers, they fail to realize that the person they are chatting with or talking to on the phone might in fact be a hacker in disguise. In fact, this common misunderstanding is one of the hackers' greatest assets.
Social engineering is not unique to hacking. In fact, many people use this type of trickery every day, both criminally and professionally. Whether it be haggling for a lower price on a lawn mower at a garage sale, or convincing your spouse you really need that new toy or outfit, you are manipulating the "target." Although your motives might be benign, you are guilty of socially engineering the other party.
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